Hot Rod Media
Performance Racing Industry | Video | WordPress | Branding
For more than two decades, Hot Rod Media has been helping motorsports brands, venues and leagues fast-track their media projects. They produce supercharged media that fuels the passion of motorsports enthusiasts and helps professionals in the racing and performance industry grow their business. In a word, their work is custom built to resonate with race fans.
When It Comes to Racing, They’re All Business
Hot Rod Media is a business-to-business company positioned for growth in a fast-paced industry. We developed a brand strategy for the company that creates greater value for its clients and expands opportunities to compete in an ever-changing climate. At its core, Hot Rod Media’s rebranding—designed to keep pace with industry trends—communicates the value of its all-in media services to industry professionals, and positions the company as a force in motorsports marketing.
First, we updated the brand’s visual identity with a powerful new logo that communicates strength and speed. Bold new colors with fiery hues convey energy and confidence. The result is a modern design with a nod to racing’s roots. Taglines were created that communicate the value of the brand’s one-stop media services to a time-strapped, no-nonsense audience. Then, we boosted the company’s digital presence with a responsive redesign of their website. Finally, we implemented a plan that ensures cohesive messaging and brand consistency across all media channels.
Collateral materials and promotional items designed with a bit of edge added sizzle to the rollout.