Cabinetry of Pinehurst
Construction, Design & Home Improvement
When we were asked to produce a powerful branding campaign for Cabinetry of Pinehurst, we knew it was a perfect fit. Maggie Dutton and her team embody the values inherent in custom design. The passion they show in their work remains in their clients’ homes long after the job is done. We share the same dedication in the work we do, so we understood the importance of delivering a campaign that expressed this commitment.
Our aim was to produce an inspiring radio campaign to ensure Cabinetry of Pinehurst would stand out among its competitors in the marketplace. We crafted a narrative-style script and cast a Signature Voice talent with a real knack for storytelling. The delivery we captured was understated, yet powerful. Finally, a modern, confident, and forward-moving music track was custom edited to create emotional cues, emphasize key points, and build momentum.
Loyel Media listened to my thoughts and ideas regarding the direction we wanted to take our business, the clients we wanted to attract, and the image we wanted to portray. They embraced everything and more than I could have ever imagined. I am more than impressed with every aspect of Loyel Media’s business. — Maggie Dutton
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