BD Diesel Performance
Racing Products & Technology
Branded Video | Audio Post | Voice Casting | Copywriting
When we had the opportunity to partner with BD Diesel Performance on a video branding campaign, we were ready. Over the years, we’ve worked with several manufacturers of racing products and technology. As a world-class manufacturer of products for North American Diesel vehicles, the BD Diesel name is synonymous with engineering excellence and innovation. Located in Abbotsford, British Columbia, Canada, BD’s state-of-the-art facilities cover 65,000 square feet and employ 100 plus highly-trained individuals.
The Road to Better :60 ↓
At BD Diesel Performance we’re constantly striving not to be simply the best, but to be better. That road never ends, and engenders a culture that isn’t satisfied with status quo, but of constant improvement.
This endless quest for perfection would be the genesis of the campaign. “The Road to Better” showcases the company’s core values of teamwork and excellence. The tagline and copy seamlessly align with characteristics strongly identified with the BD Diesel brand, including power, grit, and dependability. Tight, fluid, and dynamic footage builds momentum in the video. In post-production, a forward-moving music track and commanding voiceover round out the project.
The video branding campaign consists of 60 and 30-second videos and extends the brand to online digital platforms.