Ideas and insights that help you leverage the power of media to market your business.
Subscribe & Listen On
Put media to work for your business. Tap into its engaging power to inspire your customers to act. Learn the hows and whys of media marketing and the viability of technologies and platforms that make it go.
Welcome to AudioPost, where we talk about leveraging the power of media to market your business. Each episode includes links to our companion articles and media content to help you dive deeper. AudioPost is written and produced by Loyel Media.
Episode #05: Video Marketing: What It Is and How to Use It
Apr 15, 2021
Video use catapulted during the pandemic. As a result, businesses that found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have. Video marketing has become indispensable for businesses scrambling to adapt to a rapidly changing marketplace.
In this episode of AudioPost, we dive into the basics of video marketing.
We take a look at the current status of video marketing, too. Why consumers overwhelmingly choose video as their go-to research tool when making buying decisions. How businesses and consumers have adapted during the pandemic and which changes are most likely to become permanent shifts.
Our podcast wrap-up includes practical steps that you can take to get started with video content for your business.
To learn more about video marketing, read the full-text edition here: “What Video Marketing Is and How to Use It,” which includes helpful links and practical tips that can help you leverage video to promote your business.
Episode #04: How to Get the Most Out of Your Video Shoot
Dec 6, 2020
What can you expect during a business video shoot? No doubt, you’ve given a lot of thought to new ways to promote your business. Video is probably high on the list. Still, maybe the idea of a professional video shoot is a little intimidating.
In this episode of AudioPost, we’ll talk about exactly what takes place during a professional video shoot and help you get the most out of yours.
A production crew captures high-end footage, audio, and images to create your video during a professional video shoot. You can make good use of this premium content to expand your video campaign and promote your business even further.
We’ll show you how.
To learn more about how to maximize your video shoot, read the text edition here: “How to Get the Most Out of Your Video Shoot,” which includes everything you need to know, like essential gear, what to wear, props to avoid, and 11 ways to use surplus content.
Episode #03: How Video Content is Produced
Nov 22, 2020
Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged.
In this episode, let’s unpack the process media professionals use to produce video content. There are three principal stages: pre-production, production, and post production.
We cover each in detail. And provide tips for a successful video production. So, whether you’re outsourcing your video or overseeing an in-house project, you’ll walk away with a greater understanding of what you can expect throughout the video production process.
Read the full-text edition here: “How Video Content is Produced,” which includes helpful links, videos, and a free downloadable Project Planner.
Episode #02: Digital Media: 5 Fundamentals for Using It
SEP 22, 2020
Digital media provides a powerful and efficient way to attract consumers, gain their trust, and ultimately win their business. It’s cost-effective, easy to customize for your particular business needs, and helps reach the people that matter most to your business.
It’s not surprising that when it comes to implementing a strategy to reach prospective customers and hold their attention for as long as possible, digital media campaigns come out on top. Repeatedly, studies have shown that digital content keeps consumers engaged with content longer.
In this episode of our podcast , we cover the fundamentals of digital media and provide tips on how to use it like a pro.
Text edition here: “Five Fundamentals for Using Digital Media Successfully,” along with media resources and helpful links.
Episode #01: Visual Content Dominates Marketing Trends
AUG 28, 2020
Today, it’s estimated that 84 percent of communications are visual. Visual content is a powerhouse that has a huge impact on the way we consume information. Whether we realize it or not, visual marketing influences all of us.
Chances are your business already uses visual content to market your products and services, but consider how your company will adapt in the future as demographic trends shift and media technology advances.
In this episode, we’ll talk about the many different forms visual content can take and why video is considered the undisputed heavyweight. We’ll jump into some basics, too.
Consumer demand for visual content is only increasing. As a society, we’re consuming more information, more often, on more devices than ever.
Whether you are a global brand or a small business, if you’re going to come out swinging, visual content will play a significant role in your digital media strategy.
Full-text edition here: “Visual Content Dominates Marketing Trends,” which includes helpful links and video content mentioned in this podcast. You’ll also find more practical tips and useful insights about how you can leverage visual content to market your business.