Five essentials to take into consideration when using digital media to market your business.
How video content is produced
Innovative companies are reimagining their marketing strategies and finding fresh and creative ways to use it to interact with consumers and promote their brands.
Getting strategic about digital media
A podcast about media production and media strategy explained through the lens of business.
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AudioPost is an audio collection of articles written and produced by Loyel Media.
RECENT EPISODES:
Episode #04: How to Get the Most Out of Your Video Shoot
Dec 6, 2020
In our latest episode of AudioPost, we talk about what to expect during a professional video shoot. Then, we look at ways to expand your video campaign and create additional content to promote your business even further.
In this episode, we discuss:
- What to expect during a professional video shoot
- Planning your video shoot
- Professional gear
- Taking advantage of surplus content
- Tips and takeaways
LISTEN NOW:
Thanks for listening to AudioPost from Loyel Media. If you’d like to dive a little deeper, you can read our companion article How to Get the Most Out of Your Video Shoot which includes helpful links and videos. You’ll also find practical tips and useful insights about leveraging the power of media to market your business.
Episode #03: How Video Content is Produced
Nov 22, 2020
Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged.
In this episode, we discuss:
- The three stages of professional video production
- Laying the groundwork for your video project
- Gathering your media
- Creating your content
- Tips and takeaways
LISTEN NOW:
Thanks for listening to AudioPost from Loyel Media. If you’d like to learn more about video production, check out our companion written article The Video Production Process: How Video Content is Produced. The article provides helpful links and videos along with a free downloadable project planner.
Episode #02: Digital Media: 5 Fundamentals for Using It
SEP 22, 2020
We live in a digital world and you have a split second to get your message in front of consumers and capture their attention. You can bet there are a lot of businesses competing for your customers’ eyes and ears right now.
In this episode, we discuss:
- What digital media is and does
- How to use it
- Its benefits
- How it can help you engage with consumers
- Measuring its usefulness
LISTEN NOW:
Thanks for listening to AudioPost from Loyel Media. There’s much more information about how to use digital media to market your business along with videos and helpful links in our companion article Five Fundamentals for Using Digital Media Successfully Learn more about how to assess your digital media strategy as well as insights into how your customers engage with your digital content.
Episode #01: Visual Content Dominates Marketing Trends
AUG 28, 2020
Visual content and the way we use it is evolving. Innovative companies are reimagining their marketing strategies and finding fresh and creative ways to use it interact with consumers and promote their brands.
In this episode, we discuss visual content:
- Its evolution
- Why its important
- Different types
- How it works
- How to use it
- Case studies: Reebok and Filson
- The best types
LISTEN NOW:
Thanks for listening to AudioPost from Loyel Media. Read the companion article Visual Content Dominates Marketing Trends which includes helpful links and video content mentioned in this podcast. You’ll also find more practical tips and useful insights about leveraging the power of media to market your business.
