Discover new and inspiring ways to make media work for you
Get practical tips and fresh new insights into media strategy and production.
If you’ve considered adding video to your marketing mix, but put it off because the idea of the video shoot is a little intimidating… rest assured, given the careful planning that goes into a professional shoot, you’ll be more than prepared before filming begins.
You can use many types of video to market your business successfully. In this article, we look at the more popular types used in marketing today and talk about which type can deliver the most impact for your business.
When promoting your business, one of the most versatile tools you can use is video. Why does it work? To understand its strengths, look to the Swiss Army knife — a handy survival tool, known for over a century for its usefulness and adaptability.
You have a split second to convey your message to consumers and capture their attention. Digital media provides the most effective way to attract customers, gain their trust and, ultimately, win their business.
More businesses are using online video to reach prospective customers than ever. Video is proving to be an effective and highly accessible marketing tool for brand awareness, lead generation and online engagement. Plus, it’s easily searchable, and shareable.
A sound bridge can be a powerful tool when it is skillfully constructed and strategically applied in audio post production. This simple device, designed to link two scenes together, transcends its most fundamental purpose when it is used to create a connection with the audience.
Visual marketing is on the rise—and for good reason. Visual content is a powerhouse that has a huge impact on the way we consume information. It produces more intensified and far-reaching engagement, make brands more recognizable, and easily conveys complex information.