Video marketing has become critically important for businesses scrambling to navigate and adapt to a rapidly changing marketplace. The use of video—already on the rise—has catapulted to new heights during the pandemic.
Digital Media: 5 Fundamentals for Using it Successfully
You have a split second to convey your message to consumers and capture their attention. Digital media provides the most effective way to attract customers, gain their trust and, ultimately, win their business.
Visual Content Dominates Marketing Trends
Visual content and the way we use it is evolving. Innovative companies are reimagining their marketing strategies and finding fresh and creative ways to use visual content to interact with consumers and promote their brands.
The Video Production Process: How Video Content is Produced
Video production is probably similar to a number of projects you’ve worked on before. First, you plan your project. Then, you gather the parts to build it. Finally, you produce the work necessary to complete your project. The video production process utilizes the same method.
How to Get the Most Out of Your Video Shoot
During a professional video shoot, a production crew captures high-end footage, audio, and images. Why not use these premium assets to expand your video campaign and create additional content to promote your business even further.
6 Types of Video to Showcase Your Business
You can use many types of video to market your business successfully. In this article, we look at the more popular types used in marketing today and talk about which type can deliver the most impact for your business.
Video: The Swiss Army Knife of Marketing
When promoting your business, one of the most versatile tools you can use is video. Why does it work? To understand its strengths, look to the Swiss Army knife — a handy survival tool, known for over a century for its usefulness and adaptability.
Rising Trends: Online Video Use on the Upswing
More businesses are using online video to reach prospective customers than ever. Video is proving to be an effective and highly accessible marketing tool for brand awareness, lead generation and online engagement. Plus, it’s easily searchable, and shareable.
Sound Bridge: A Dynamic Storytelling Tool
A sound bridge can be a powerful tool when it is skillfully constructed and strategically applied in audio post production. This simple device, designed to link two scenes together, transcends its most fundamental purpose when it is used to create a connection with the audience.
